“I will dedicate my premiership to fixing this problem [of home ownership] – to restoring hope. To renewing the British Dream for a new generation of people. And that means fixing our broken housing market.”  

Theresa May – Prime Minister

The Land Promoters and Developers Federation

Too many people in this country feel the housing market is not working for them. So, how do we fix this?

We believe we can achieve more when it comes to looking for a solution if we work together than as individual so, as a sector, we have come together to collaboratively work out how, beyond our existing work, land promoters and developers can contribute to finding a solution to the undersupply of housing in this country.

Who are we?

The Land Promoters & Developers Federation (LPDF) is a collection of the UK’s leading land promotion and development businesses. LPDF members specialise in the promotion and development of predominantly strategic land across the UK, delivering from circa 30 new home sites to larger scale sites of up to 10,000 new homes alongside associated community facilities, employment and supporting infrastructure.

The perceived opacity, complicated and lengthy nature of the planning system is commonly blamed for the supply of housing not meeting the demand for new homes. Within this, the role land promoters play in the delivery of housing, infrastructure and entire new communities is often misunderstood.  We want to dispense with some of the myths and misconceptions around the role of land promoters and developers by highlighting the expertise and track record of our members as well as through research relating to the sector as a whole.

By coming together, despite our competing interests, our ambition is to enhance the current debate on housing supply and be part of the process of finding solutions that makes the future for those still searching for a home of their own a brighter one.

What we do

LPDF members support the housebuilding sector providing “oven ready” land with planning permission that can easily be aquired and built out by national and regional housebuilders, helping bring homes to the market in a timely manner to meet local need.

Land sites include both greenfield and brownfield land, often requiring significant investment in infrastructure and decontamination.

Approaches to engaging with housebuilders varies depending on the scale of development. Some land promoters and developers will sell land once consented to housebuilders, with some acting as Master Developers providing infrastructure such as schools and sports facilities, before selling serviced land parcels to multiple housebuilders, therefore enabling faster delivery and bringing new homes to the market quickly.

Our goals

  • To achieve planning permission and provide housebuilders with a supply of consented land for the delivery of homes in a timely manner to help address the undersupply of housing in the UK.
  • Dispel the myths and misconceptions of the role of land promoters and developers in housing delivery.
  • Enhance the current debate on housing supply and be part of the process for finding solutions to solve the housing crisis.

Download our key messages here


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